MCO 06 Solved Assignment
MCO 06 Solved Assignment Marketing Management (MCO 06)
Master of Commerce
Second Year Assignments
For July 2020 and January 2021 admission cycle
July 2020 and January 2021
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Title – Marketing Management (MCO 06)
University – Ignou
Assignment Types – PDF, SOFT COPY /Handwritten on order
Course – Master of Commerce
(M.Com) Second Year Assignments
Medium / Language –ENGLISH / HINDI MEDIUM
Session – JULY 2020, JANUARY 2021
Subjects code – MCO 06
Assignment Submission Date – July 2020 session के लिए – 31 March 2021, January 2021 session के लिए – 30 September 2021.
MCO 06 Solved Assignment 2020 – 2021
Q. 4. Differentiate between the following:
(a) Selling and Marketing.
Ans. According to the selling concept, a firm undertakes aggressive selling and promotion activities. Consumers need to be pushed to buy the products. Main aim is to sell what they produce not what customers want. Seller is
considered to be the king. Objective is to earn profits through maximizing sales. It views customer as the last link in business.
MCO 06 Solved Assignment PDF 2021
In this concept producers believe in providing goods and services as per customer needs and wants. This concept emphasises only on consumer satisfaction. It helps to maximize profit. Customer is considered to be the king.
MCO 06 Marketing Management Solved Assignment 2021
Most people have a misconception that marketing is similar to the selling. Selling stresses on the needs of seller whereas marketing on the needs of the buyers. Selling’s aim is to sell what a seller produces not what a customer wants whereas marketing emphasis on the needs of the customers and its aim is to satisfy the customers. Selling views customer as the last link; it produces the product first and then decides to sell the product whereas marketing
views the customers as the first link; it identifies the customer’s needs and wants and then produces the product that can satisfy them. Selling considers seller as the king and marketing considers customer as the king. Selling aims at maximizing sales volume on the other hand, marketing aims at profit maximization. Main idea is to satisfy customer
and win customer loyalty to meet the objective of profit maximization.
MCO 06 Solved Assignment
(b) Market skimming Pricing Strategy and Penetration Pricings Strategy
Ans. There are two approaches for pricing a new product. They are:
* Market-skimming pricing
* Market-penetration pricing
Market-Skimming Pricing: Under this approach, high prices are set for the product when introduced in the market to skim the creamy segment of the market and earn maximum revenue. They can later reduce prices as the competition in the market develops. Company can recover its initial investment very fast. Product is introduced at
high price and reduced later gradually. It is used when there is inelastic demand of product and less competition in the market.
MCO 6 Solved Assignment 2020 – 2021
Market-Penetration Pricing: Under this approach, product is introduced at the low prices for the masses. It will attract the maximum buyers and increase the volume of business. Product is introduced at low prices. It is used when there is elastic demand of product and high competition in the market. Charging low price leads to consumer
surplus. It is used when R and D and marketing costs are low.
Skimming Policy: Product is introduced at high price and reduced later gradually.
* Inelastic demand of product.
* Less competition in the market.
Penetration Policy: Product is introduced at low prices.
* Charging low price leads to consumer surplus.
* It is used when R and D and marketing costs are low.
MCO 06 Solved Assignment in English Medium